Revenue Infrastructure Advisory for SaaS & EdTecxh
Enrollment Growth Should Be Predictable
I help EdTech and enrollment-driven organizations identify where revenue is leaking across acquisition, qualification, CRM, and conversion systems.
Most enrollment teams don’t have a lead problem.
They have:
- poor qualification systems
- disconnected CRM workflows
- broken attribution
- weak conversion sequencing
- no visibility into real enrollment intent
More traffic won’t fix that.
Where Revenue Breaks Down
Revenue doesn’t disappear overnight. It leaks, quietly, consistently, at scale.
The patterns are predictable:
- Marketing generates lead volume but sales qualification is inconsistent
- CAC increases quarter over quarter while revenue clarity decreases
- CRM and attribution systems don’t reflect what’s actually driving performance
- Growth activity feels high but revenue remains unpredictable
- Scaling spend doesn’t scale revenue proportionally
Each of these is a system problem, not a campaign problem. Fixing them requires infrastructure work, not more tactical execution.
The R.A.I.S.E.™ Framework
A structured methodology for revenue-aligned growth infrastructure.
The R.A.I.S.E.™ Framework is a 90-day engagement model designed to transform fragmented growth efforts into a connected, revenue-aligned system. Each phase builds on the previous one — no isolated optimizations, no disconnected tactics.
R — Revenue Leakage Diagnosis Identify exactly where revenue is lost Comprehensive audit of traffic quality, qualification logic, CRM accuracy and attribution gaps. Most teams discover the problem isn’t lead volume, it’s conversion infrastructure.
A — AI-Enhanced Qualification Logic Prioritize the prospects most likely to convert Implementation of behavioral modeling and predictive prioritization using a 47-signal scoring system. Result: 60% reduction in unqualified outreach, 40% increase in qualified pipeline.
I — Infrastructure Alignment Connect every system to revenue outcomes CRM, automation and attribution integration that creates full-funnel visibility. Every lead traceable. Every dollar accountable.
S — System Optimization Refine conversion velocity across every stage Conversion sequencing refinement, paid acquisition restructuring and continuous performance calibration. The system improves as it runs.
E — Executive Revenue Visibility Replace activity reports with revenue intelligence Leadership dashboards aligned directly to revenue impact metrics. Decisions stop being based on activity and start being based on profitability data.
90-Day Strategic Engagement
Three phases. One connected revenue system.
Phase 1
Revenue Diagnostic
(Weeks 1–3)
Identify leakage across traffic quality, qualification logic, CRM alignment and reporting accuracy. Deliverable: Revenue Infrastructure Report with prioritized gap analysis.
Phase 2
Infrastructure Alignment
(Weeks 4–7)
Redesign acquisition logic, implement AI-enhanced qualification and integrate systems for full-funnel attribution. Deliverable: AI-Enhanced Qualification Blueprint and Infrastructure Alignment Plan.
Phase 3
Optimization & Revenue Visibility
(Weeks 8–12)
Refine conversion velocity, optimize paid and organic acquisition architecture and implement executive revenue reporting. Deliverable: Executive Dashboard Framework and 90-Day Optimization Roadmap.
Enrollment Revenue Leak Diagnostic
Incluye:
Acquisition Audit
- Meta
- source quality
Funnel Audit
- LP friction
- conversion gaps
- drop-offs
CRM & Qualification Audit
- admissions flow
- segmentation
- follow-up
Attribution Review
- tracking gaps
- reporting accuracy
- lead source visibility
Executive Findings Report
- top revenue leaks
- fastest wins
- 90-day priorities
Complete Engagement Deliverables
- Revenue Infrastructure Diagnostic Report
- AI-Enhanced Qualification Blueprint
- Executive Revenue Dashboard Framework
- 90-Day Structured Optimization Roadmap
- Executive-Level Performance Review Session
What structured revenue alignment delivers.
These are outcomes from companies that have applied the R.A.I.S.E.™ methodology:
+40%
Qualified Enrollment Pipeline
+200%
Enrollment Conversion Improvement
-60%
Unqualified Lead Outreach
$400K
Incremental ROI
Results vary by starting infrastructure maturity and market conditions.
Behavioral Enrollment Intelligence
Using behavioral qualification models, intent signals, and conversion analysis to prioritize the students most likely to enroll.
Who This Is For
It works for:
- SaaS companies spending $10k+/mo on acquisition
- EdTech teams struggling with lead quality
- Founder-led businesses needing revenue clarity
- Companies scaling ads but not seeing proportional growth
It is not the right fit for:
- Companies seeking campaign management or tactical media buying
- Organizations that need a full in-house marketing team replacement
- Early-stage companies without an existing acquisition function to align
If you’re unsure whether this fits your situation, the discovery session will clarify that quickly.
Investment
Structured for impact. Priced for accountability.
Strategic engagements typically range between $6,000 and $9,000 per month, depending on scope, infrastructure complexity and level of involvement.
The focus is ensuring that improvements in revenue conversion and acquisition efficiency significantly outweigh the investment, typically within the first 60 days.
Every engagement begins with a structured discovery session to assess fit, define scope and establish baseline metrics.
Frequently Asked Questions
If revenue alignment is the priority, let’s have a direct conversation.
No pitch deck. No proposal before we’ve talked. A structured 30-minute discovery session where we assess your current infrastructure, identify the highest-impact gaps and determine whether this engagement makes sense for your situation.
30-minute diagnostic session focused on uncovering the highest-impact growth bottlenecks
Katerina Céspedes · MSc Neuromarketing · 20+ years in growth infrastructure KTC Publicitaria · San José, Costa Rica · Remote (US & Canada) LinkedIn